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Whisky Bottle

Whisky Bottle

“I’ve heard that there are no teetotalers among Nordic people. Perhaps this is a gentleman heading to a bar under the moonlight.” (Photo: Noritsugu Oda)

This is an exceptionally rare glass bottle hand-painted by Tapio Wirkkala himself. It even bears his signature on the reverse. His work covered an extraordinarily wide range of fields, and he designed almost everything found in everyday life, including commemorative stamps, banknotes, coins and vodka bottles. Even so, hand-painted pieces like this are extremely unusual. The painting is full of expression and gives a sense of his personality. I found it at Be-Generated, a vintage shop in Kyoto that I mention from time to time, and bought it on an installment plan together with several other items. I thought it would make an interesting reference piece, showing that Tapio Wirkkala also created works like this. The reason I am still expanding my collection today is a sense of obligation and urgency. Once an object passes into someone else’s hands, it is almost impossible to imagine it ever appearing before me again. I cannot tell you how many times I have wished I could simply collect according to what I like or dislike.

A few years ago, I was asked to organize an exhibition in Sapporo. It was essentially a project that had been left entirely to me, and only one staff member and I had to handle everything from installation to dismantling. On the installation day, after we had finished setting up the exhibition, I was utterly exhausted, leaning against a wall with my legs stretched out on the floor. Looking at me, the staff member said, “You look like one of the exhibits.” Without missing a beat, I replied, “If I had to give it a title, it would be Slave to Modern Design.” (Laughs) Throughout my life, I have hardly indulged in any pleasures at all—no alcohol, no cigarettes, and very little entertainment. As I mentioned before, Anne-Louise Sommer, Director of Designmuseum Danmark, once told me, “Every single object in the Oda Collection has its own story. That is why it is truly one of a kind in the world.” That was not mere flattery; it was the truth. There is a well-known television appraisal programme in Japan, but the objects featured there are simply things. The people who appear on the programme are appraisers, not researchers. I have been invited to appear three times or so, but I have always declined. My responsibility is not simply to own these objects, but to investigate their histories, study them, and make that knowledge accessible to everyone. My approach is fundamentally different from theirs.

(Interviewed on 19 June 2026)

After the Interview

This series of articles, which began in autumn 2025, has centered on Mr. Oda’s affection for small objects. During this interview, his remark that “even small things can be fascinating” led us to discuss Volkswagen’s famous advertising campaign from around 1960, Think Small. The campaign promoted the car’s fuel efficiency, ease of handling and lower insurance costs, positioning it against the large American cars of the time. That advertisement also appeared in the textbook used in the copywriting course I attended, and we both agreed that it was truly outstanding. “I only keep the things I like, and only as many as I need.” I think that idea represents the ideal way of living that many people today—especially those of the senior generation—eventually arrive at. The only difference is that Mr. Oda’s definition of “as many as I need” is just a little larger than most people’s. (Laughs)

— Copywriter, Kano Nishikawa

From a textbook published by Senden Kaigi (5th revised edition, 28 February 1981).

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The Oda Collection: 12 Charming Masterpieces

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A collection of memories by Mr. Noritsugu Oda 12

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Life at Oda’s Residence

© Oda Collection Organization

Read

The Oda Collection: 12 Charming Masterpieces

Read

A collection of memories by Mr. Noritsugu Oda 12

Video

Life at Oda’s Residence

© Oda Collection Organization